Introduction
If you are searching for a personal loan, you expect to be provided clear and concise information about the product so that you can make an informed and educated decision. Consequently, all advertising on a website should be transparent about the quality, features, fees, risks, and benefits of the product.
This is why we ensure that our advertising adheres to the following:
Important Information
- Specifies minimum and maximum repayment period. 
- Stipulates maximum Annual Percentage Rate (APR). This should include interest rate, and any additional fees you may incur for the year. 
- Make it clear that we are a broker, and not a lender. 
- Does not endorse any authorisation by the FCA, or any other legal organisation, unless such official authorisation has been given by them. 
- Include our legal name, as it appears in the Financial Services Register. 
- All financial promotions and website information must be clear, fair and not misleading. 
- All financial promotions and customer information must be clear regarding our status, including the extent of our abilities, and the nature of the service we provide. 
Statements And Opinions
- Any observations, guarantees, or projections made by us should be objective and not misrepresentative. 
- Testimonials on the site relate to the product being promoted.